Private
Wine Tours
In Traverse City
Private luxury wine tours through Traverse City, Old Mission Peninsula, and Leelanau Peninsula. Every itinerary is customized around your group's tastes, with optional editorial photography by an experienced creative director and photographer.
Why Choose Veer?
Veer is built around a simple idea: wine country is best experienced at your own pace. Every charter is completely private, giving you the freedom to explore the wineries of Traverse City, Old Mission Peninsula, and Leelanau Peninsula without fixed schedules or unfamiliar groups. Your day is thoughtfully tailored around the wines you enjoy, the atmosphere you prefer, and the memories you hope to create.
The Veer Experience
Every Veer experience begins with a conversation. Rather than following a predetermined route, we curate an itinerary that reflects your interests—whether that's boutique tasting rooms, acclaimed wineries, breathtaking vineyard views, or a leisurely afternoon overlooking Grand Traverse Bay. From your first pickup to your final tasting, the day unfolds naturally, leaving room for discovery along the way.
Driven by curiosity and built on purpose, Veer was founded by photographer and creative director Michael Poehlman after decades spent creating visual stories in New York, São Paulo, and around the world. That editorial perspective shapes every charter, from thoughtfully selected wineries to moments that often become the most memorable part of the day. Rather than simply driving between destinations, Veer is designed to help guests experience Northern Michigan with intention, curiosity, and a genuine sense of place.
Curated by a Seasoned Creative
Northern Michigan is home to two remarkable wine trails, each offering its own personality. Old Mission Peninsula is known for dramatic bay views, elegant tasting rooms, and cool-climate Rieslings and Chardonnays. Leelanau Peninsula offers rolling vineyards, charming countryside, and a collection of boutique wineries celebrated for Pinot Noir, sparkling wines, and welcoming hospitality. Whether you already have favorite destinations or are discovering the region for the first time, every itinerary is tailored specifically for your group.
Two Beautiful Peninsulas
Take Home More Than Bottles
As an exclusive enhancement, guests may choose to add professional editorial photography to their experience. Throughout the day, authentic moments are quietly documented among the vineyards, lakeshore vistas, and tasting rooms, creating a collection of polished images that feel natural rather than posed. It's a distinctive way to celebrate anniversaries, engagements, birthdays, family gatherings, or simply an unforgettable day in Northern Michigan wine country.
Luxury in Every Mile
Your experience begins the moment you step aboard. Veer's premium Grand Wagoneer offers a spacious, refined cabin designed for comfort throughout the day. With generous seating, a remarkably quiet ride, and thoughtful amenities, the journey between wineries becomes just as enjoyable as the destinations themselves. Relax, enjoy the scenery, and leave every detail of the day to us.
Veer offers more than private wine tours. Our luxury charters are available for anniversaries, birthdays, proposals, corporate outings, wedding weekends, scenic drives, and other special occasions throughout Northern Michigan. Whether you're planning a day of celebration or simply want to explore at your own pace, every experience is thoughtfully customized around your itinerary, interests, and schedule.
Beyond Wine Country
Starting at $150/hour
Private Airport Transport
Begin or end your Northern Michigan getaway with the same comfort and attention to detail that defines every Veer experience. Private airport transportation is available between Cherry Capital Airport (TVC), local hotels, vacation rentals, and residences throughout the Traverse City area. Whether arriving for a weekend in wine country or departing after your visit, enjoy a seamless, comfortable ride in a premium Grand Wagoneer.
Starting at $175 one-way